Always-On BTL Creative Production for Red Bull's HoReCa Network in Greece

The Design Agency worked on below-the-line campaigns for Red Bull products in the Greek HoReCa market, with day-to-day production organized around close communication with Red Bull's field representatives, the 'Musketeers'.

That direct line to the field helped translate individual venue requirements into practical promotional material without losing brand consistency.

The work covered concepts and visual execution across print and digital media, along with illustration and video content.

Each brief was developed within Red Bull's brand guidelines while adapting the creative to the context of restaurants, bars, cafés, stores and promotional initiatives.

Continuous communication and feedback were central to the workflow. Materials were refined as requirements changed, allowing the team to support a high-frequency production environment and deliver campaign elements on time.