Building a Multi-Country Internal Communication Platform for FOURLIS Group

FOURLIS Group needed internal communication that could work across a geographically distributed workforce and multiple retail businesses, including IKEA, INTERSPORT and other companies within the group.

The communication system had to remain clear across countries and languages while supporting everyday announcements, HR initiatives, recruitment communication and larger internal campaigns.

The Design Agency has worked with FOURLIS Group since 2017 on visualization and consulting for internal communication across Greece, Cyprus, Bulgaria, Romania and Turkey.

The scope grew from concepts, graphic design, branding and key visuals into a tailored digital communication product. In 2018, we proposed a custom employee social platform as a user-friendly and cost-conscious alternative to off-the-shelf enterprise tools.

The first setup was completed in December 2018 and the platform launched in February 2019. It was built to support five languages and a workforce of approximately 4,500 employees across different countries and brands.

The platform became a central hub for company news, internal campaigns, announcements and employee interaction, with features such as comments, polls and direct messaging.

The platform continued to evolve after launch, with new features and ongoing support. During the COVID-19 period it became especially important as a channel for maintaining communication with employees.

The collaboration has continued across both internal communication creative work and platform support. The Friend2Friend application has received three awards in HR and communications.